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Estée Lauder executives and Schuman batten a lot about fit — they used the word more than a dozen times, in fact — during a contempo interview on their partnership at Schuman’s Los Angeles home, and it made sense. Schuman started her blog in 2008 to explore her love of aliment (hence, cupcakes) and clothes (hence, cashmere). She began apperception on it full time two years later after taking a voluntary buyout from her AOL sales associate job. It reflected her life of sumptuous broiled goods, game nights with friends, trips to farmers’ markets, well-composed outfits and, of course, abundant cosmetics to flood drawers.

Your source for beauty, inspiration and conversation: Secrets. Stories. Interviews. Insights. See Estée Lauder in a whole new light.

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“I adulation to think of her in some ways as our ideal customer,” said Jane Hertzmark Hudis, global brand president of Estée Lauder. “She is an entrepreneur. She is authentic about what she likes and what she doesn’t. I adulation that,” Hertzmark Hudis noted, adding, “She’s got an communicable personality that comes across…in her writing and her take on things. I felt that she was the right person for us.”

Oct 2, 2018 ... A well-known Chinese beauty blogger has revealed he is suing global conglomerate Estée Lauder for false advertising about the properties of ...

Estee Lauder : Beauty

“I love beauty. For anyone who has never looked at my blog, I do a lot of how-tos. I am consistently wearing red and pink and orange lipsticks and will agreement with any nail polish,” said Schuman. “They are some of the most well-received posts that I do, so I feel like it was aloof a very natural fit to work with a brand that I love.”

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The 28-year-old creator of the accepted Cupcakes and Cashmere blog has signed on to be Estée Lauder’s social media and agenda guest editor starting Monday. In the new role, Schuman will provide posts for in a section of the Web site dedicated to her and be featured on Facebook, Twitter and YouTube in ways meant to stay true to the very personal formula that’s her signature at Cupcakes and Cashmere. Possible topics include Schuman’s favorite products and her accessible April wedding.

Feb 2, 2012 ... The 28-year-old creator of the popular Cupcakes and Cashmere blog has signed on to be Estée Lauder's social media and digital guest editor ...

Get The Glow With Nikki Wolff

This is just one of abounding reasons why we’re so captivated to have Violette as allotment of the Estée Lauder family, serving as our Global Beauty Director and helping to create products and looks that real women will want to use and wear. Our founder, Estée Lauder herself always used to say, “Beauty is an attitude,” and that’s what resonates most with Violette, making her feel that she and Estée are kindred spirits.

Meet the queen of glow, London-based make-up artist, Nikki Wolff, who has created three major make-up tutorials exclusively for Estée Lauder.

Estée Lauder Teams With Blogger Emily Schuman

I t’s not every day that someone with true artistry chops comes along to make a name for herself on the internet. And yet that’s where we found Violette, a Parisian-born makeup artist who honed her skills on the sets of fashion editorials with major photographers like Camilla Akrans and Patrick Demarchelier. She doesn’t subscribe to trends or rules, believing instead, as she puts it, that we need to “forget the beauty codes and going afterwards the ‘perfect beauty.’ I am anti-trend and pro-freedom of expression.”

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Not known for pushing the boundaries in the digital realm like Avon’s Mark or Lancôme, signing on Schuman brings Estée Lauder into the conversation about the integration of editorial content and commerce. Ultimately, sales may judge the success of this endeavour, but Hertzmark Hudis is absorbed in a less tangible outcome. “It is a lot added about cast expression and cast aspiration,” she said. Geri Schachner, senior vice president of global communications at Estée Lauder, explained, “We want to reach out to added women than currently come to We want to tap into her audience and merge her audience with ours.”