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Feb 6, 2012 ... Before long she became EstÃ©e Lauder: supreme leader of the cosmetics world. ...
Fashion blog ... Mon 6 Feb 2012 06.30 EST First published on Mon 6 Feb 2012
06.30 EST ... EstÃ©e Lauder the brand was launched in 1946 with just four ....
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Make Her Day
Estée Lauder executives and Schuman spoke a lot about fit — they used the word more than a dozen times, in fact — during a recent interview on their partnership at Schuman’s Los Angeles home, and it made sense. Schuman started her blog in 2008 to explore her love of food (hence, cupcakes) and clothes (hence, cashmere). She began apperception on it full time two years later after taking a voluntary buyout from her AOL sales associate job. It reflected her life of sumptuous broiled goods, game nights with friends, trips to farmers’ markets, well-composed outfits and, of course, abundant cosmetics to flood drawers.
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The 28-year-old creator of the accepted Cupcakes and Cashmere blog has signed on to be Estée Lauder’s social media and digital guest editor starting Monday. In the new role, Schuman will provide posts for esteelauder.com in a section of the Web site dedicated to her and be featured on Facebook, Twitter and YouTube in means meant to stay true to the very personal formula that’s her signature at Cupcakes and Cashmere. Possible topics include Schuman’s favorite products and her accessible April wedding.
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“I love beauty. For anyone who has never looked at my blog, I do a lot of how-tos. I am consistently wearing red and pink and orange lipsticks and will agreement with any nail polish,” said Schuman. “They are some of the most well-received posts that I do, so I feel like it was aloof a very natural fit to work with a brand that I love.”
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EstÃ©e Lauder Teams With Blogger Emily Schuman
“I adulation to think of her in some ways as our ideal customer,” said Jane Hertzmark Hudis, global brand president of Estée Lauder. “She is an entrepreneur. She is authentic about what she likes and what she doesn’t. I adulation that,” Hertzmark Hudis noted, adding, “She’s got an communicable personality that comes across…in her writing and her take on things. I felt that she was the right person for us.”
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Not known for pushing the boundaries in the digital realm like Avon’s Mark or Lancôme, signing on Schuman brings Estée Lauder into the conversation about the integration of editorial content and commerce. Ultimately, sales may adjudicator the success of this endeavour, but Hertzmark Hudis is absorbed in a less tangible outcome. “It is a lot more about cast expression and cast aspiration,” she said. Geri Schachner, senior vice president of global communications at Estée Lauder, explained, “We want to ability out to more women than currently come to esteelauder.com. We want to tap into her audience and merge her audience with ours.”
Jun 20, 2017 ... Meet Violette, EstÃ©e Lauder's New Global Beauty Director. Estee Lauder ... Read
more on the EstÃ©e Stories blog: http://estee.cm/2A9YPrEÂ ...
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I tâs not every day that someone with true artistry chops comes along to make a name for herself on the internet. And yet thatâs area we found Violette, a Parisian-born makeup artist who honed her skills on the sets of fashion editorials with major photographers like Camilla Akrans and Patrick Demarchelier. She doesnât subscribe to trends or rules, believing instead, as she puts it, that we need to âforget the beauty codes and going after the âperfect beauty.â I am anti-trend and pro-freedom of expression.â
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Meet Violette, EstÃ©e Lauder's New Global Beauty Director
This is just one of many reasons why weâre so captivated to have Violette as part of the EstÃ©e Lauder family, serving as our Global Beauty Director and helping to actualize products and looks that real women will want to use and wear. Our founder, EstÃ©e Lauder herself always used to say, âBeauty is an attitude,â and thatâs what resonates most with Violette, making her feel that she and EstÃ©e are kindred spirits.