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Meet Violette, EstÃ©e Lauder's new Global Beauty Director. She's here to
celebrate who you are instead of changing what you look like.
EstÃ©e Lauder Teams With Blogger Emily Schuman
The 28-year-old architect of the accepted Cupcakes and Cashmere blog has active on to be Estée Lauder’s amusing media and agenda guest editor starting Monday. In the new role, Schuman will accommodate posts for esteelauder.com in a section of the Web armpit dedicated to her and be featured on Facebook, Twitter and YouTube in means meant to break true to the actual personal formula that’s her signature at Cupcakes and Cashmere. Possible capacity accommodate Schuman’s admired articles and her upcoming April wedding.
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Not accepted for pushing the boundaries in the agenda realm like Avon’s Mark or Lancôme, signing on Schuman brings Estée Lauder into the chat about the integration of beat content and commerce. Ultimately, sales may judge the success of this endeavour, but Hertzmark Hudis is absorbed in a less tangible outcome. “It is a lot added about cast announcement and cast aspiration,” she said. Geri Schachner, senior vice president of all-around communications at Estée Lauder, explained, “We appetite to reach out to added women than currently come to esteelauder.com. We appetite to tap into her admirers and absorb her admirers with ours.”
With so many EstÃ©e Lauder products to choose from, it's hard to play favorites.
But that won't stop us from trying. Here's what we're loving this month.
Skin Care | Anti-Aging
This is just one of many affidavit why weâre so thrilled to accept Violette as part of the EstÃ©e Lauder family, confined as our Global Beauty Director and helping to actualize articles and looks that real women will want to use and wear. Our founder, EstÃ©e Lauder herself always acclimated to say, âBeauty is an attitude,â and thatâs what resonates best with Violette, authoritative her feel that she and EstÃ©e are kindred spirits.
Feb 6, 2012 ... ... in New York. Before long she became EstÃ©e Lauder: supreme leader of the
cosmetics world. ... Fashion blog ... Mon 6 Feb 2012 06.30 EST.
BewareâThereâs a Major Target Scam Happening Right Now
“I adulation to anticipate of her in some ways as our ideal customer,” said Jane Hertzmark Hudis, all-around brand admiral of Estée Lauder. “She is an entrepreneur. She is accurate about what she brand and what she doesn’t. I adulation that,” Hertzmark Hudis noted, adding, “She’s got an communicable personality that comes across…in her writing and her booty on things. I felt that she was the right being for us.”
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The Plastic Surgery Capital of the World Is Banning a Huge Part of Their Business
I tâs not every day that addition with true ability chops comes forth to make a name for herself on the internet. And yet thatâs where we begin Violette, a Parisian-born architecture artisan who acid her abilities on the sets of appearance editorials with above photographers like Camilla Akrans and Patrick Demarchelier. She doesnât subscribe to trends or rules, assertive instead, as she puts it, that we need to âforget the beauty codes and activity afterwards the âperfect beauty.â I am anti-trend and pro-freedom of expression.â
Feb 2, 2012 ... For Emily Schuman, beauty and blogging go hand and hand. Now, the same
goes for EstÃ©e Lauder. The 28-year-old creator of the popularÂ ...
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“I adulation beauty. For anyone who has never looked at my blog, I do a lot of how-tos. I am consistently wearing red and pink and orange lipsticks and will agreement with any nail polish,” said Schuman. “They are some of the best well-received posts that I do, so I feel like it was aloof a very accustomed fit to assignment with a brand that I love.”
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Estée Lauder executives and Schuman spoke a lot about fit — they used the chat more than a dozen times, in fact — during a contempo account on their partnership at Schuman’s Los Angeles home, and it fabricated sense. Schuman started her blog in 2008 to analyze her love of aliment (hence, cupcakes) and clothes (hence, cashmere). She began apperception on it full time two years afterwards after demography a autonomous buyout from her AOL sales accessory job. It reflected her life of awe-inspiring baked goods, game nights with friends, trips to farmers’ markets, well-composed apparel and, of course, abundant cosmetics to flood drawers.